Two former professional footballers, Joe Davis and Tim Alexander, are set to launch a  technology platform aimed at tackling what they describe as one of sport’s most overlooked  problems: what happens to athletes when they exit their sport.

MOJOE, an athlete-only platform designed to modernise player care and career transition, formally launched this week, with early backing from professional football clubs in England. 

Co-founder Davis, who spent two spells at Port Vale, represented Fleetwood Town and was on the books of Leicester City, believes too many athletes are unprepared for the heavy landing that follows deselection,  injury or retirement. 

“People see the dream,” he says. “They don’t see what comes after it.”