Published: August 15, 2026 at 10:31 am
Hayden Evans has been promoted to a new role as chief product officer at sports technology business Urban Zoo.
It follows Urban Zoo’s £20m investment in July from BGF to support the development of the company’s proprietary technology.
Evans, who was previously the chief creative officer, said: “After eight years with the business, it feels like a natural next step, continuing to help shape our products, bring teams together and support the next stage of Urban Zoo’s growth.
“The role will see me working across product and delivery, helping to shape what we build, how we build it, and how we continue to create the best possible experiences for our clients and their fans.”
CEO Chris Grannell said: “Feels like this is the perfect role for you mate as we move onto the next growth phase. Well deserved.”
Founded in 2013, the Warrington-based company provides world-leading digital platforms for sports brands, clubs and federations – across mobile, web, streaming, eCommerce and retail – to drive fan engagement and strengthen revenue streams.
Since its launch, the company has disrupted the highly competitive global digital sports market through a differentiated all-in-one platform solution, Gamechanger.
It was developed in collaboration with global sports leaders and organisations to streamline content workflows, drive ROI and deliver feature- and data-rich websites and apps.
The technology has enabled Urban Zoo to win a significant share of the UK market, working with more than 60 professional clubs across all tiers of the English and Scottish football leagues, including Aston Villa, Everton and Celtic, as well as the Professional Darts Corporation, Motocross GP and the Rugby Football League.