Published: March 17, 2026 at 8:12 am
A dramatic rise in its visibility within AI models is driving growth at Trustpilot.
The London-listed global review platform – which is headquartered in Denmark – reported profitability ahead of expectations as its CEO said “authentic human feedback has never been more critical” amid the rise of AI.
Full-year revenues for 2025 were £261.1 million, up 24%, while adjusted EBITDA was £40.7m, a rise of 69%, and profit before tax was £14.1m, up 172%.
A strategic focus within the business drove a dramatic rise in Large Language Models (LLM) exposure, with click-throughs from AI search up 1,490%, Trustpilot said.
The site ranked as the fifth most cited domain globally on ChatGPT in January 2026, according to Promptwatch.