Published: February 5, 2026 at 4:09 pm
Dragons’ Den star Peter Jones has bought the UK and Ireland’s leading specialist golf retailer, American Golf, from private equity firm Endless.
The 59-year-old serial entrepreneur is a keen golfer and said his latest purchase was ‘especially meaningful’.
Nigel Oddy, CEO of American Golf, said: “Joining forces with Peter Jones and his investment group marks an exciting new chapter for American Golf.”
Endless acquired Warrington-based American Golf in 2018, following an accelerated sale process completed in only two weeks.
Alvarez & Marsal acted as the lead financial advisor to Endless on the sale.
Jonathan Boyers, head of corporate finance for EMEA at Alvarez & Marsal: said: “American Golf is the UK and Ireland’s leading specialist golf retailer, with an annual turnover of £135m.
“It was acquired by Endless in 2018 and currently employs more than 1,000 people across its omnichannel operation, which consists of more than 80 bricks-and-mortar stores in the UK and Ireland alongside its online offering.
“I first started working with American Golf years ago and so it really is pleasing for my team at Alvarez & Marsal corporate finance to help achieve this excellent outcome for the business and its shareholders.”