Author: Chris Maguire

A food startup, described as ‘the bath bomb for your saucepan’, registered six months’ sales in just two hours after their appearance on Dragons’ Den.

Tina Faghihi-Hallam and her husband Olly Hallam founded Flavour Bombs in February 2024 with just £300 and are on a mission to change the face of home cooking.

On Thursday, millions of viewers saw the couple receive offers from three Dragons – Peter Jones, Touker Suleyman and guest Dragon Gary Neville.

Immediately after the show was screened Flavour Bombs saw:

• £52k sales in just two hours – the equivalent of half of all sales in 2024;
• 3,000 per cent surge in website traffic; and
• Thousands of new social media followers.

Despite zero marketing spend, Flavour Bombs surpassed £100,000 in revenue in its first year and is now targeting sales of more than £100m.

Faghihi-Hallam comes from a tech background, which included four-and-a-half years at PatSnap, while her husband is a film-maker.

On the show, they eventually accepted a £50k offer from the longest-serving Dragon, Peter Jones, for 25 per cent of the business.