Real estate agency Douglas & Gordon has deployed AI in its operations and will be expanding its development team in 2026.

Since 2021 buyers have been able to submit offers online 24/7, with adoption now at scale. Today, 88% of lettings offers and 50% of sales offers are now made through the website.

At the heart of this innovation is EDGE, D&G’s proprietary technology platform and app. EDGE integrates marketing, operations and clients services into a single, streamlined system, supported by an online documentation library and built-in CRM.

D&G has now gone further, deploying AI to enhance partner prospecting and client engagement at scale. The new capability will enable faster, more targeted communication and unlock new opportunities across the company’s 400,000-strong client base, making interactions with the property market more efficient, responsive and personal.