Chelsea FC have expanded its partnership with FPT, naming the Vietnamese technology giant a principal partner for the 2025/26 season.

The move will see FPT’s branding appear on the sleeves of Chelsea’s men’s, women’s and academy kits as the two organisations deepen collaboration on digital transformation and AI innovation.

The partnership, which began earlier this year, has focused on enhancing the club’s digital platforms, fan engagement and business operations.

The business has been working with the Premier League ever-present through workshops in Vietnam to integrate its AI and automation solutions across the club’s systems.