The maker of ChatGPT is partnering with major companies including Spotify, Zillow and Mattel as part of its bid to transform the generative AI tool into a central portal where users can access a broader range of services.

Engineers at its developer conference in San Francisco demonstrated how they can now plug into ChatGPT in new ways, such as asking the tool to build a playlist in Spotify.

CEO Sam Altman also told the event that “you should expect a huge focus from us on really leaning into enterprise”.