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CFO to become CEO at AB Dynamics

Published: October 21, 2025 at 10:29 am

AB Dynamics has appointed Sarah Matthews-DeMers as its next CEO.

Matthews-DeMers, who currently serves as CFO, succeeds James Routh, who will remain with the business until the end of the year to ensure a smooth transition.

Routh will then leave to lead fellow listed firm Victrex at the start of 2026.

The new CEO is said to have played a key role in transforming the automotive testing and simulation group over the past six years.

A Fellow of the Institute of Chartered Accountants in England & Wales, she previously held senior finance and strategy roles at Avon Rubber, Rotork and Carclo, following 14 years at PwC.

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