Centaur Media Plc is to sell its Econsultancy division to Uptime App Limited.

Centaur will now comprise a single trading business, Influencer Intelligence Limited, which includes the Influencer Intelligence and Fashion & Beauty Monitor brands. The sale is part of its plan to significantly downsize its central cost base and support functions.

Centaur is looking to return up to £64 million to shareholders at a price of 48p per share. It says it will need to effect a capital reduction which requires court approval and as a result has extended the time required to return capital to shareholders, with this now likely to take place in March 2026.

The group’s net cash stands at £67m, which includes the initial consideration for the Econsultancy disposal.