Bristol-based virtual meeting platform Jugo has appointed SaaS executive Geoff Bird as chief revenue officer as it prepares to scale its go-to-market strategy ahead of a planned product launch in Q1 2026.

Bird brings more than 20 years’ experience in technology sales, having held leadership roles at Extreme Networks, Clearcourse and most recently Velsera, where he helped drive commercial growth in regulated enterprise healthcare markets.

He said Jugo stood out for its product, vision and team, explaining that it aims to move remote meetings beyond “flat” video calls by offering fully branded, 3D environments.

The firm said Bird will focus on growing both strategic accounts and a volume SaaS offering, as the company looks to transition from a managed service model into a scalable software business.