Published: November 3, 2025 at 8:48 am
Social Chain owner Brave Bison has made a move to buy M+C Saatchi Performance (MCSP) from M+C Saatchi plc in a deal worth £50 million.
The marketing and technology company said the proposal, which is currently non-binding, would combine MCSP with its existing performance marketing division to create one of the largest independent digital media groups outside of the US.
Together, the two businesses would have a strong presence across the UK and Asia-Pacific, with very little overlap between their operations.