Author: Ben McKay, COO, Voxelo

As a first-time founder, I think I’m meant to start these pieces with a ‘Monday morning, another 3am start…’ type opener.

Instead, it was a lazy 7am start in the gym with my kids. Two budding rugby players. A great start to any week.

But before we dive in, let me frame the week with a quick intro.

In grandiose terms, I’m COO of Voxelo, introducing a new 3D layer to the world of eCommerce.

In plain terms, we’re helping people feel more confident about buying things online.

Both are true, and holding them together is what makes this role pretty exhilarating.

Voxelo is a new type of virtual studio for ecommerce. We turn a simple product video into a 3D digital twin.

We’re three co-founders based in Manchester: CEO Vladimir Mulhem, CTO Roman Bromidge and me.

So what does a typical week look like for me?