Manchester ‘baby tech’ firm Dote has named Avril Murphy as its new CEO.

The company, which produces baby monitoring technology products, was founded in 2018 by Ste Senior to minimise stress for modern-day parents and raised £1.15m in seed funding in 2024.

Murphy said: “I’m honoured to share that I’ve been appointed CEO of Dote as we prepare for our global launch in 2026.

“I’ve spent my career launching and scaling consumer technology brands globally—across baby, beauty, and connected home.

“I’ve seen the highs and lows of building companies, experienced some succeed spectacularly and others struggle to survive.

“But I can honestly say: I’ve never been more excited about a company’s potential than I am right now.

“What Ste Senior and the team have built with Dote is extraordinary. We’re at this incredible inflection point where AI technology, genuine market need, and the right partnerships have all converged.

“We’ve personalised every aspect of modern life except the one that matters most – raising our children. That’s what we’re changing.

“I won’t lie – this is a lot of pressure. Taking the helm as we transition from startup to commercial business, executing a global launch, building a world-class team – it’s enormous. But I’m absolutely committed to doing what it takes.

“I’m grateful to Ste for trusting me with this role, to our investors who believe in the vision, and to our incredible team.”