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Aviva COO to take over CEO role at Open GI

Published: May 1, 2026 at 8:36 am

InsurTech Open GI has appointed James Barnard as group CEO.

The transition, to take place in the coming weeks, will see Simon Badley take up an advisory position.

“This is the right time for me to step back and for the business to move forward with leadership focused on that next chapter,” said Badley, who joined the Worcester firm in 2019.

Barnard joins Open GI from Aviva General Insurance, where he most recently served as its COO, leading a team of over 1,500 and accountable for technology, transformation and change delivery of the largest general insurance business in the UK.

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