Autotrader, the UK’s largest automotive marketplace, has revealed that its AI-powered Co-Driver tools are now used by 85% of retailers advertising on the platform — equating to around 11,000 businesses — saving the industry an estimated 200,000 hours (or nearly 20 years) of manual work in just over a year since launch.

Adoption is even higher among retailers accessing the AI solution via Autotrader’s customer Portal accounts.

Co-Driver uses Autotrader’s vehicle taxonomy, pricing and market data, overlaid with its unique car buyer insight to generate vehicle descriptions, manage images and identify key highlights, significantly reducing the time and effort required to create compelling and highly accurate adverts.

In the last 12 months alone, Co-Driver has generated more than 2.5 million AI-created vehicle descriptions and smart image re-orders, moving AI beyond industry hype to become a standard part of day-to-day advertising for thousands of UK automotive businesses.