Published: January 13, 2026 at 12:53 pm
Amazon is facing growing scrutiny from independent retailers who claim the eCommerce giant has listed and sold their products without consent.
The news comes even as the online marketplace pursues legal action against AI startup Perplexity for shopping on its platform without permission.
The concerns centre on Amazon’s “Buy for Me” feature, launched in April last year, which allows some customers to purchase items not sold directly by the company but available on other retailers’ websites.