European online marketplace Fruugo reported strong Christmas trading, delivering 25% year-on-year festive sales growth in the six weeks to 24th December 2025.

The Ulverston-based eCommerce platform saw particularly strong demand across categories including seasonal decorations, cosmetics, vehicle parts and hair care.

It comes after the company reported disappointing 2024 results and could mark the beginning of a turnaround.

The performance also follows Fruugo’s strategic decision in 2024 to pause onboarding new sellers, prioritising seller quality, compliance and long-term sustainable growth.

Chief executive Fergal Gara said the results validate the company’s shift toward tighter controls and trust-led marketplace operations as it builds for its next decade of expansion.