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3rd pitch: The Original Teff-ly

Published: January 29, 2026 at 8:34 pm

A plant-based drink powered by an east African super-crop rich in protein, fibre, iron and calcium is the brainchild of two Leeds-based business partners.

Karmen Gadi and Yosef Brhane want to bring Ethiopian teff – which has an earthy, nutty taste – to the plant-based milk market and take on the power of oat milk.

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