Now for the tech product – although it’s essentially a game of hide and seek.

Fred Parry founded the GPS-powered game, which sees teams compete across an entire city, in 2022.

One or two of the players are named the chicken and hide in a pub or bar while the other teams try to track them down.

Their phones contain a live map which gradually narrows down to the chicken’s location. Sort of like the storm shrinking in Fortnite. Teams can also complete challenges for extra points – with victory going to the team that finds the chicken first or the one with the most points when the timer runs out.

The company behind Chicken Rush offers corporate events priced at £10 per person.