Retail-focused customer experience platform Voyado has reported a 40% year-on-year increase in its UK customer base, driven by major new retail partnerships and rising demand for AI-powered personalisation tools. 

Recent clients include Never Fully Dressed, The Edinburgh Woollen Mill, John Smedley, ThruDark, Pooky Lighting and Menkind.

The Stockholm-founded company, valued at £260 million, is expanding rapidly across Europe following investment from Viking Global Investors. 

In the UK and Ireland, it has also entered a strategic partnership with XCM as well as maintaining 25% annual growth, fuelled by strong customer retention and international expansion.