Tassomai is a leading UK edtech company based in East London, established by Murray Morrison in 2013. Tassomai’s innovative approach to retrieval practice and AI-supported learning has helped 1000s of students get their best possible grades in GCSEs and other exams.
Company background
Tassomai has humble origins: a tool designed to simply help the founder’s own students master learning through sustained, organised practice.
Recent years have seen Tassomai reach over 500 schools, whose students have collectively answered more than a billion questions on the platform. This should not distract from Tassomai’s essential strength: that it is a platform that works – a robust, impactful method of learning through which any student, regardless of circumstance, improves their knowledge and chances of academic success.
Tassomai is both a B2B business, working with schools across England and Wales, and a B2C business through direct sales to private subscribing families. As such, Tassomai has a wide reach, working with 5000+ teachers, and 150,000+ students and their parents each year.
How Tassomai works
The software is used by students to boost their key curriculum knowledge and understanding in 10 different subjects. When used by schools, Tassomai provides teachers of Key Stage 3 and 4 students with crucial attainment and intervention data. Students participate in daily low-stakes quizzes with material that reinforces factual recall and they receive immediate feedback which also goes to teachers and parents.
The program uses continuous rapid assessment to adapt its style of quizzing to suit every student, differentiating for difficulty and varying spacing and interleaving of content to ensure problem areas get the greater attention they need, while stronger or improving areas get continually refreshed.
Tassomai’s approach is based on scientific research into the most effective ways to embed knowledge. But the program doesn’t just test and teach through retrieval practice alone. Tassomai’s algorithm identifies weaknesses and directs students towards personalised learning resources like short video tutorials. Since the addition of “Mai”, an innovative AI-powered tutor, Tassomai provides students with 24/7 in-app support and detailed explanations of errors to help them learn from their mistakes.
Time saving for teachers
In its provision of an ongoing, adaptive, self-marking homework, its feedback and support for learners, and its acquisition of assessment data for classroom teachers and SLT, Tassomai saves each member of staff time that can be spent more productively on teaching and intervention. Separate case studies have reported a saving of 2 hours per staff member per week, or 100-150 weekly hours’ of collective staff effort saved, while actively increasing student attainment.
Continually innovating and evolving
Since being awarded its 3rd place ranking in 2024’s EdTech50, Tassomai has continued to adapt and innovate. Its AI-powered tutor has been further integrated into the platform and detailed explanations of errors are now accessible through “the Tree”, an interactive visualisation of a student’s learning journey that grows as they use the platform.
As well as introducing new features for learners, their parents, teachers and senior leadership teams, Tassomai has trialled a differentiated intervention for Pupil Premium students which has had a significant impact on learning progress for the most disadvantaged learners. Tassomai’s Pupil Premium Boost trial showed a 35-45% increase in progress for the students taking part, and this intervention is being rolled out to more schools across the 24/25 academic year.
Introducing Tassomai – for students, parents and teachers from Tassomai on Vimeo.