Monzo and TransferWise top Britain’s most recommended brands
New research suggests that challenger banks are a hit with British consumers.
London FinTech firms Monzo and TransferWise have topped a new list of Britain’s most recommended brands.
The analysis, from public opinion and data company YouGov’s ‘BrandIndex’, shows last year’s top spot winner TransferWise move to second place as Monzo take the lead.
The Brand Advocacy Rankings asked past and present customers of 1,500 organisations if they’d recommend a company to family, friends or colleagues.
The FinTech’s customers helped them to beat out competition from Chinese smartphone manufacturer OnePlus in third place and MoneySavingExpert.com in fourth.
Although the advice site, which reached first place in 2017 and second in 2018, fell to fourth, YouGov said its recommend score has steadily increased since 2016.