Foresight Group has invested £4m into Round Group, a technology-enabled digital agency serving the global music, entertainment and consumer brands sectors.
Founded in London in 2019, the company specialises in delivering campaigns through short-form social media content.
Round’s service is underpinned by its proprietary technology platform, supporting campaign design and activation, payment processing and detailed performance analytics, along with access to a global database of over 100,000 content creators.
The investment will support a domestic growth plan and international expansion into the US and APAC markets, along with continued development of Round’s technology platforms and key future hires.
To support the company’s growth, Liz Sands – former CEO of international talent and luxury brand agency Great Bowery – will join the team as non-executive chair.
“We are delighted to have secured the investment from Foresight, which marks a significant milestone in Round’s journey,” said Aaron Sayer, founder and CEO of Round.
“Their support will enable us to accelerate our growth strategy, broaden our technology and unlock new opportunities.”
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Dave Guy, senior investment manager at Foresight Group, commented: “Since inception in 2019, Round has become a leading specialist agency in high growth end markets, led by Aaron and his talented and highly ambitious management team.
“We are delighted to have completed our investment and look forward to supporting the team on the next phase of growth.”