For Paul Hallett, the road to reshaping global pet care began right in the lecture theatres of Leeds University. 

Spending over two decades building high-growth ventures, including his first agency, Perfect Marketing, paved the way for close collaborations with prominent local tech minds like Sleepcogni’s Rich Mills and Ash Patel. 

These formative years eventually culminated in 2018, when Hallett joined forces with experienced veterinarian Robert Dawson and veterinary dermatologist Sarah Warren to launch Vet-AI, a research-driven startup on a mission to make animal healthcare affordable and accessible for everyone.

Today, the business anchors a global team of over 120 professionals, has raised more than £20 million in strategic capital from major industry investors like Hill’s Pet Nutrition, and has expanded its footprint into the competitive US market.