Connective3 – a ‘demand + performance’ marketing agency based in Leeds – has announced the promotion of David White to CEO, following his previous role as chief growth officer.

White, who is also a founder of the agency, takes over from current CEO and co-founder Tim Grice.

The latter will move into the position of group CEO following the recent growth investment from leading regional private equity and real assets investment manager Foresight Group.

White will lead its teams across Leeds, Manchester and London while supporting the business’s wider ambitions around AI technology, international expansion and strategic growth.

Grice will focus on the group’s wider growth strategy and strategic acquisitions.