YFM Equity Partners has appointed James Warburton as investment director in its North West team, bringing more than 15 years of investment and advisory experience to the firm’s Manchester office.

Warburton joins from Gresham House, having previously held roles at Endless and Deloitte. His background spans both advisory and direct investment.

The appointment comes alongside two promotions: Oli Wheatley to investment director, having led YFM’s recent £7m investment into StudentCrowd and supported transactions including TNP and Fuuse; and James Curtis to senior investment manager, having worked across investments including S4 Labour, Ohalo, inploi and TiPJAR since joining in 2023.