Luxury cruise retailer Panache Cruises has hit £50m turnover for the first time.
The Chorley-based business, which was founded in 2020, saw its revenues rise from £34.9m to £50.1m in the 12 months to the end of May 2026.
Tech-enabled Panache Cruises also generated over £1m EBITDA and grew its headcount from 72 to 110 over the same period.
CEO and founder James Cole said reaching £50m was a ‘huge milestone’, especially against the backdrop of ongoing conflict in the Middle East.
He said Panache Cruises wants to become the world’s biggest retailer of luxury and ultra-luxury cruises by 2031.
Cole said: “It’s an outstanding achievement but the progress we’ve made in the last 12 months goes way beyond just record sales figures.
“Every business with ambitions to scale sustainably has to be built on fantastic foundations.
“Our foundations are the three Cs: colleagues, customers and cruise lines, and that has never changed.
“That means doubling down every single year on making sure we offer the best working environment we possibly can; amazing customer service so our customers keep booking with us and recommending us to their friends; and establishing long-term partnerships with our cruise line partners.”
Cole said the company had made a number of key hires over the last 12 months, including its first-ever people and culture director, Sarah Allen, and Linzi Bird as head of customer experience.
In January, the company also stepped in to hire eight new colleagues from dnata Travel Group after it announced plans to close its Travel Republic and Netflights consumer brands.
£300m revenue goal
Cole said the company’s ambitious five-year goal was to reach £300m in revenue by 2031.
“We think we can do that largely through organic growth but if the right acquisition comes along, we’ll certainly look at it,” he said. “We’d only undertake an acquisition if the company shared our values and culture.
“In addition to our US base, we opened an Australian office in May and plan to expand further internationally by opening in Canada.