Published: June 12, 2026 at 12:46 pm
Craig Ganssle is tackling a huge problem in one of the world’s most important industries with his AI startup.
Farmwave is a vision-based AgriTech company focused on harvest loss which can save farmers tens of thousands of dollars a year – a vital lifeline for some of the hardest-working people around.
It has been a winding road to get here.
Craig spent eight years in the US military as a Marine Corps intelligence operator – and had planned to make a career out of it – before he was medically discharged in 2001. “I worked with technology and, actually, very early artificial intelligence in the military in 1995,” he tells BusinessCloud. “It was very slow back then!”
While working as a network engineer at telecoms giant Verizon he founded Basecamp Networks, which built wireless networks for high-density college campuses and stadiums. During a spell at Google he was one of the earliest users of augmented reality product Google Glass and recognised the potential for vision-based AI technologies in agriculture.
He sold the client base of his business in 2018 to focus on building Farmwave.