easyGroup is entering mainstream online retail with the launch of easyShop.com, a new online marketplace set to go live later this year.

easyShop will bring retailers together into a single shopping destination. It will launch initially across 21 European countries. 

The easyShop domain will be operated by eCommerce and marketplace technology company OnBuy, and powered by its proprietary OnCommerce platform, which provides the infrastructure and operational framework required to support cross border trade at scale.