
Published: June 3, 2026 at 7:43 am
Currys has named its next CEO when Alex Baldock departs for Boots this autumn.
Baldock joined the electrical retailer in 2018 amid heavy debt and declining sales and turned around its fortunes, exiting Carphone Warehouse, selling its Greek operations and rebranding the group.
Set to leave for the health and beauty retailer on 31st August, he will be succeeded by Fredrik Tønnesen. The latter will become CEO on 3rd August 2026.