Go Swag, a tech-powered platform modernising corporate gifting, has raised £3.75 million in a funding round led by Mercia Ventures.
Go Swag enables global brands to deliver premium, on-brand gifts worldwide, and works with over 1,000 companies, including Meta, Apple, ElevenLabs, Netflix and n8n. With a 30-person team based in Glasgow, Go Swag has achieved five consecutive years of triple-digit compound annual growth (112% CAGR) and is now expanding into the United States.
Techstart Ventures and strategic angel investors joined the round, which brings its total funding to $6.2m.
The funding will also be used to open a warehouse in Southeast Asia to support global distribution. Go Swag also plans to grow its team from 30 to 70 employees across growth, sales, engineering and operations.
Companies looking to deliver tailored gifting programmes at scale for employees, prospects and customers face high operational complexity, juggling fragmented sourcing, international logistics, and customs. This friction often results in a ‘one-size-fits-all’ compromise, where sustainability is overlooked and the brand experience is diluted.
As physical brand moments become more vital in modern workplaces, legacy systems have struggled to keep pace. The market still lacks solutions that align with premium brand standards and ESG expectations, leaving companies with limited, often low-quality options.
Go Swag transforms this logistical burden into a strategic advantage, rethinking corporate gifting as a seamless, strategic brand channel. Its platform integrates AI-driven product curation with a high-touch, white-glove service model to manage the entire process, from initial concept through to warehousing, customs and fulfillment.
This allows companies to deliver premium, on-brand gifts worldwide with zero operational friction, ensuring every physical touchpoint reflects the quality of their brand.
“Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative,” said Conor McKenna, CEO and co-founder. “We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it.
“This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match.”
Go Swag’s platform uses proprietary tools to streamline decision-making and execution. Its AI engine, Sonny, delivers curated product recommendations in seconds so teams don’t have to wade through stacks of catalogues.
Claim Pages are a win-win for both clients and recipients, it says, collecting sizes and addresses directly from recipients to eliminate gifting administration by up to 96% and common issues such as ill-fitting ‘unisex’ clothing.
Supported by warehouse infrastructure across the UK, the Netherlands and the US, the platform also enables global distribution with real-time visibility over orders, inventory, and programme performance.
Hugo Lough, investment director of Mercia Ventures, said: “Go Swag is building a technology business in a sector that has resisted innovation for decades.
“Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth.
“Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do.
“We’re delighted to be partnering with them on the next phase of their growth.”