Published: May 20, 2026 at 10:14 am
GEEIQ, a leader in insights, data and analytics for games and virtual worlds, has secured £5m ($6.8m) in new investment led by YFM Equity Partners.
London-headquartered GEEIQ was launched in 2018 and works with a range of global brands including Walmart, L’Oréal, Gucci, NASCAR and Warner Bros.
Brands use GEEIQ to benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and social channels.
Charles Hambro, CEO and co-founder at GEEIQ, said: “At GEEIQ, our vision is to shape a future where every brand thrives in virtual worlds.
“What was once seen as an experimental corner of marketing is fast becoming one of the most important places where the next generation spends time, builds identity and engages with brands.
“History doesn’t repeat itself, it rhymes, and virtual worlds are now entering a very familiar verse.
“Just as social media became a core marketing channel once brands had the data, measurement and intelligence to invest with confidence, the same transition is now happening here.
“This $6.8m (£5m) raise will help us accelerate our mission, deepening our product, data partnerships and AI capabilities as we build the intelligence layer behind enduring brand success in virtual worlds.”