Published: April 16, 2026 at 6:22 pm
Boohoo, which trades as Debenhams Group, has appointed experienced Nikki Tattersall as its new chief product officer.
She previously spent 15 years at ASOS and Daniel Finley, CEO of Debenhams Group, said she had an ‘outstanding track record’ across buying and product.
He added: “She brings a sharp instinct for what customers want – and what they don’t even know they want yet – alongside a proven ability to discover, build, and scale brands that truly resonate.
“This is a pivotal moment for our youth brands. As we accelerate their turnaround and enter their next chapter of growth, Nikki will lead product strategy across the portfolio – sharpening the offer, deepening each brand’s identity, and bringing us even closer to what our customers want now, and what they will want next.
“There is real momentum behind the group. With strengthened performance, an expanding marketplace model, and a loyal global customer base, we are building the foundations for what comes next.”
Tattersall said: “I’m thrilled to be on this journey and to unlock the huge potential in our youth brands as we shape what comes next.”