Published: April 15, 2026 at 4:45 pm
James House has been appointed to lead loyalty tech firm Reward following its $230 million takeover by Rezolve Ai in February.
Reward was founded in 2001 by Gavin Dein and operates across Europe, the Middle East and Asia. Its cloud-based API platform integrates content, advertising and commerce to deliver experiences for customers. It is behind many bank loyalty programmes seen today from brands such as Visa, NatWest Group and Barclays.
Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Last year it won backing from Dragons’ Den star Touker Suleyman, who struck a partnership that brought his clothing brand Hawes & Curtis into the company’s global retail network.
Reward – formerly known as Reward Insight – was recently bought by Nasdaq-listed Rezolve Ai PLC, a global provider of AI-driven conversational commerce and payments infrastructure.
Now Mastercard and BNP Paribas veteran House, previously chief commercial officer of the firm, has been appointed to lead it.