Published: April 1, 2026 at 11:14 am
UK running specialist SportsShoes.com says building a native app has driven up revenues and deepened customer loyalty.
The retailer – founded in 1982 and now a £100 million-plus business – developed the app as part of a broader shift away from legacy systems towards a composable digital architecture.
SportsShoes.com says the move improved commercial performance and reduced reliance on paid acquisition, without increasing internal headcount or compromising brand control.
Since going live, the app has attracted close to 300,000 downloads and, at peak periods, can account for up to 20% of total revenue.
App users consistently outperform web-only customers, with higher conversion rates, higher average order values and increased purchase frequency, the firm says.