First to pitch is Laura Murphy, founder of Oatco Superfuel.

Launched in 2024, it sells ‘super bites’ – energy balls made from oats and dates – which come in caramel crisp, pistachio crisp, peanut butter crisp and rainbow cookie flavours.

Each pouch contains two balls, and a £22 box contains seven pouches. 

It also sells oat pouches to which you must add milk then wait for two hours or more. These come in banana biscuit, choco boost and berry boost flavours.