SportTech platform SPORTL has launched and closed a pre-seed fundraise of £250,000.

The London-based pay-as-you-train gym and studio booking platform, aiming to transform the fitness industry, has gone live with 50 gyms and studios across London – with 300 in the queue to join.

Onboard are investors and strategic partners such as Kevin Hewitt, former EMEA chairman of FTI Consulting, who will also join as chairman of the board at SPORTL; as well as James Hardy, former Deliveroo executive and co-founder of Bioniq; and HealthTech investor Jamie Hearne.