Digital content agency Greenpark has appointed Paul Donohue as EMEA operations director and Giulia Mazzei as influencer director.

Donohue previously served as operations director at Phantom Studios. Over the course of his career, Donohue has held senior roles at numerous prominent agencies such as R/GA, Ogilvy, M&C Saatchi and Dare.

He has worked with global brands like Google, Diageo and The Financial Times and was a part of senior teams recognised with multiple industry accolades, including Campaign’s Agency of the Year and Campaign’s Innovation Agency of the Decade.

Mazzei will lead influencer marketing across EMEA and North America and joins from Swarovski, where she served as a global head of influencer marketing in-house.

She began her career within Swarovski’s global communications team for Atelier Swarovski, leading international PR strategies and brand activations across EMEA, North America and APAC.

During this time, she worked closely with designers including Jean Paul Gaultier, Viktor & Rolf, Christopher Kane and Jason Wu before moving into global influencer leadership as digital and creator culture reshaping luxury communications.