Published: February 23, 2026 at 1:56 pm
A regional growth initiative has rebranded as it looks to scale up and cement the UK as the ‘gender smart’ investment capital of the world.
The Whole Point, formerly known as The Lifted Project, is a UK-wide, government-aligned initiative to increase funding to women-led businesses.
Using data-driven insights to highlight the benefits of backing women, five regional boards are already established in Birmingham, Edinburgh, Leeds, Liverpool and Newcastle.
Now in its next phase of growth, The Whole Point is building on the 4,000+ hours of support it has already delivered and the 350 women-led businesses it has helped, alongside securing Lloyds Banking Group as a founding national sponsor.
Chaired by co-founder Zandra Moore MBE, the project is a delivery and insight partner for the government’s Invest in Women Taskforce’s national data taxonomy project, aiming to create a consistent definition of women-led businesses across UK funders, lenders and the government to achieve comparable data.