Steven and Deborah says that introducing an investor into a family-owned company changes the dynamic. They are both out, although they have a new customer in Deborah and her sister.

Touker is extremely interested but would drive them crazy as he’s “not a passive investor” – and says they don’t really need one. He’s out.

Peter says it might take him 25 years to earn a return due to the product set, although he is very impressed. He’s out.

Tinie says he would love to get involved as he sees the value in the business, but doesn’t have a clue about this space and so is out as he would need another Dragon to come on board.