Unfortunately Sean and Alex entered the business into voluntary liquidation in September 2025 – after filming – with ‘escalating’ debts of more than £250,000.

The brothers told The Grocer that they bore no grudges against Tesco, which made up a massive percentage of its revenue, and that its Achilles’ Heel was the fact that their target market typically avoids the bakery section of supermarkets.

You can read more about it below.