Published: February 11, 2026 at 12:06 pm
London-headquartered tech firm Reward has been acquired in a $230 million (£168m) deal.
Described as a leader in customer engagement and commerce media, Reward was founded in 2001 and operates across Europe, the Middle East and Asia.
Its cloud-based API platform integrates content, advertising and commerce to deliver experiences for customers. It is behind many bank loyalty programmes seen today from brands such as Visa, NatWest Group and Barclays.
Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.
Last year it won backing from Dragons’ Den star Touker Suleyman, who struck a partnership that brought his clothing brand Hawes & Curtis into the company’s global retail network.