Published: February 10, 2026 at 3:59 pm
Audoo is changing how the music industry approaches royalty payments – and founder Ryan Edwards says this mission remains his core focus.
Edwards founded the business in 2018 to provide a solution to the challenges faced in public performance royalty data collection and payment distribution via its Audoo Audio Meter device and insights platform.
So impressive is the growth of the London firm – which counts legends including Sir Elton John, Sir Paul McCartney and ABBA’s Bjorn Ulvaeus among its investors – that it has topped our last two MediaTech 50 rankings.
However, despite substantial interest, he says they “do not have an exit strategy for the time being”.
“And that’s quite intentional,” he adds. “Audoo is a mission-led business and we’re focused on long-term impact rather than a quick exit.
“Of course, we’re consistently approached, and we explore every conversation, just as we do with funding. But the reality is we love working on this company.
“We get to spend time with our heroes, solve a problem that’s affected creators for generations, and genuinely change how the industry works. That’s what motivates us, not an exit timeline.”