They are looking for £80k for 10% of the business.

They are yet to go to retail – everything is from a phone and packed on a kitchen table – after five years of operation.

They say each product costs £7 to make – in the UK – and sell for £29.99.

Touker says he can find a way to reduce the cost of the moulds (currently £25k) and the product should be sold for less than £20.