BusinessBite live blog

How companies can simplify data migration and drive retail growth

Published: February 5, 2026 at 10:36 am

Author: Marat Bolatov, CEO, Native Commerce

Migrating to a new platform is one of the most important decisions a retail business can make, yet one of the easiest to postpone.

The risks are clear. This process can be costly, disruptive, and time-consuming. 

Choosing the wrong platform or implementing it poorly can set a business back months and, in the worst case, undermine customer trust and revenue.

So what are the typical challenges businesses face during migration? And how can they avoid them?

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