Rex Software has appointed Dr Liron Nehmadi as its chief product and technology officer to lead product, development and design across the entire group.

The London-based all-in-one estate agency platform announced the appointment following a series of new product launches, acquisitions and rebrand, which brought its expanding suite of technology products under a single identity.

Liron brings a wealth of experience in product and development, most recently holding the post of vice president at AI-driven risk intelligence and management platform, EverC.

Prior to this, he held a string of senior product positions at leading technology organisations, including three years as chief product officer at Catch of the Day, where he led product, development, UI, and analytics. During his tenure, the company scaled from AU$250m to AU$750m in revenue, culminating in its acquisition by Wesfarmers.