London-based Flowla, which builds AI-assisted automation for sales and customer success teams, has raised $2.5 million (£1.8m) in a seed funding round.

It was led by Revo Capital, with participation from AI Startup Factory, Türkiye Development Fund, APY Ventures, Sharks & Partners and Salesforce-experienced angel investors.

The platform targets execution gaps in B2B revenue teams, where manual follow-ups, slow reactions to buying signals and poor handovers between sales and customer success often stall deals.

The business was founded by Turkish cousins Erdem and Oguz Gelal.

Funding will be used to enhance its automation engine and content generation capabilities and to establish a US-based go-to-market team.