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Orreco acquires SportTech co-founded by Dame Jessica Ennis-Hill

Published: January 27, 2026 at 9:26 am

Author: Patrick Killeen

Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill. 

The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’. 

The deal brings together Orreco’s proprietary AI platform with its FitrWoman product, Jennis’ hormone-intelligent IP and DDSA’s elite computer vision technology, which is already an Orreco-owned business. 

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