Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill.
The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’.
The deal brings together Orreco’s proprietary AI platform with its FitrWoman product, Jennis’ hormone-intelligent IP and DDSA’s elite computer vision technology, which is already an Orreco-owned business.
This together helps to combine biological, biomechanical and performance data into a single integrated intelligence system focused entirely on female physiology.
Founded by Olympic and three-time world heptathlon champion Dame Jessica Ennis-Hill and her long-time manager Jane Cowmeadow, Jennis was created to address the lack of research, education and data-driven insight around women’s hormonal health and performance.
Its IP will now be embedded into Orreco’s AI engine, which already analyses biomarkers, training load, recovery and movement to deliver performance insights.
By integrating Jennis alongside FitrWoman and DDSA’s computer vision technology, Orreco says it can now offer an end-to-end view of female performance, linking hormones, nutrition, training, biomechanics and movement quality directly to performance outcomes.
“Orreco has made huge advances with its data driven, and AI powered technology,” said Ennis-Hill.
“I believe this is the perfect home for the work we have done to date at my start-up Jennis into the personalised impact of hormonal cycles on athletic performance. I am really excited about the Orreco vision and success in the elite women’s sports space.
“I’m delighted to join their team at this very exciting time to help open more conversations with sportswomen and teams.”
Orreco’s FitrWoman platform is already used by more than 25 Olympic medallists and elite teams including the England Lionesses, USA Swimming, the US Women’s National Soccer Team, WNBA, NWSL and WSL clubs.
Athletes such as Allison Schmitt, the most decorated female swimmer in US history, have used Orreco’s science-backed insights to optimise training and recovery across Olympic cycles.
The acquisition follows a period of strong momentum for the company, including a $4 million Series A extension featuring Mark Cuban and Enterprise Ireland.
It is also part of Comcast NBCUniversal’s SportsTech strategic innovation portfolio and was selected for its 2025 cohort.
Dr Brian Moore, co-founder and CEO of Orreco, added: “This is not a collection of tools – it’s a single intelligence platform.
“By uniting Orreco AI with FitrWoman, Jennis IP and DDSA computer vision, we are redefining how women’s performance is measured, understood and optimised.
“Women’s physiology has historically been overlooked completely.
“Our AI is different – it learns from women-specific data curated over a decade, including movement patterns, wearable data and hormonal signals, enabling smarter decisions, better performance and outcomes for women. We are already the choice of champions.”